👉 What is CTR in Adsense? ~ BuildandShine

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Google AdSense is one of the advertising network available on the world of Internet marketing, which is amongst the best out of the different advertising network.

CTR plays an crucial role for both advertiser and publisher . CTR stands to your Click Through Rate.

Advertisers role is to create ad graphics or sales line, which should get more CTR and publishers role is to place the ad in such a way, which increases the CTR.

If your blogger or a advertiser, the CTR matters a lot depending on how much clicks your getting on your website that defines your earnings. The more clicks you get the more money you make and helps to retain the advertiser.

If you fail to get clicks on your website then its very hard to retain the advertiser.

Well, Ads click is the main source of revenue, which will be determined only if any visitor clicks to the Ads displayed on your webpage and the earnings generated per click will be known as cost per click or CPC in Google Adsense.

Lets know in brief about CTR in Adsense, and how to increase CTR of Adsense? ?

What is CTR?

CTR stands for the click-through rate or in other terms, the percentage of ads clicked based on their total number of impressions.

The Formula for Calculating CTR: No of clicks on advertisement and number of page views.

  • CTR = Number of clicks / Total number of Ads impressions.
  • CTR% = Number of clicks * 100 / Total number of impressions

 Google Adsense is owned by Google. Google Adsense was started in 2003 by Google. Which is one of the most highly used ad networks on the internet.

As your website is approved with Google Adsense, you can earn money by just placing Ads on your webpage.

Google Adsense pays money to publishers in two methods.

  • Ads impressions
  • Ads clicks

Lets assume, You have an ad running on your website and it has 100 visitor per day and you get only 10 clicks, then your CTR is 10%.

As I mentioned above the formula of calculating the CTR = (Total number of clicks on Ads/total number of page views)*100

Page CTR=(10/100) *100= 10%

The main point to be noted here is that the higher percentage of CTR, the better ads you will get.

How to Check CTR in Adsense?

Its very simple to check your CTR in adsense you have to just follow the simple steps.

If your blog or website is approved with Adsense then you can navigate through the below steps.

  • Login to Google Adsense account.
  • Click on the homepage .
  • Place the filter for the date range as here I selected for the last 7 Days.

Check the image below for How to Check CTR in Adsense:-

How to Check CTR in Adsense

As in the above Adsense dashboard, you can see the total number of ad impressions is 135k, the total number of Page Views is 25.5K however, the number of clicks received is 367.

If we put all numbers in the CTR formula then the results for the Page CTR will be.

Page CTR=(367/25,500)*100 => 1.44%

The best CTR in between 1-5% and if your website or blog is having the same CTR then you don’t have to worry and this is what AdSense is expecting.

How to increase the CTR in Google Adsense?

The simple way is to place ads only at the places which are viewable and can be clicked easily. As a user only clicks ad if they found relevant to their interest.

But google is so advanced as it observes the cookies of the user and shows ads based on his past search or history.

And it shows the related ads of user interest.

Will come up with more about Adsense in upcoming articles.

Don’t add a lot of ads on the website as it can feel spam for the visitors who have been visiting your site for some value . Place ads on the right place . The main purpose of your blog or website should give more value and keep it clean and neat.


CTR is the main factor for generating revenue from Adsense, you are making based on the number of ads impressions and pageviews on your website, if the CTR it is less than 1% then you need to check your ad placement.

Place the ads where the user is engaging. And don’t mess adding a lot of ads on your web page.

We have tried our best to explain the Concept of What is CTR in Adsense.

You can now practically try with your Website.

Do read the article carefully. If you have any doubt do ask me. You can Comment down below.

Do share this article if you find it useful. Your every share matters to us a lot.

Thank you, Keep Shining😍 

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