How To Use #1Google Keyword Planner ~ Best Google Ads

Hello Everyone, how are you doing? Welcome to build and Shine. In this article, you will learn how to use Google keyword planner.

The most important thing in starting your blogging journey is all about keyword research, where finding keywords plays a significant role in blogging.

It enhances your skill with time.

There are different keyword tools available in the online world but each requires a unique innovative focus to produce the best search opportunities for your blog.

Now let’s jump into a tutorial on how to use Google keyword planner.

Google Keyword Planner

What is Google Keyword Planner

Google Keyword Planner has created by Google to enable advertisers to make their campaigns better. This Keyword Planner tool provides valuable data like bid estimates, search volume, keyword difficulty, etc.

Step 1: Set up a Google Ads Account

Before you use Google Keyword Planner, you’ll need a Google account. creating an account hardly takes a few minutes. Once you’ve created an account, go to the Google Ads home page and click Start Now. Now select your Google account to sign in.

You can sign in with your Gmail account and proceed further.

After signing in, Google will guide you on how to use Google ads before you run ads.

You will then have to add your credit card information on whether you plan to run ads.

You can use Google ads without running an ad. Make sure you pause your ad before you start using it.

Step 2: Access Google Keyword Planner

Google keyword planner is a free tool you don’t have to pay any money to use the keyword planner it absolutely free and easy to use.

To open and use Google Keyword Planner, click “Tools & Settings” in the top right corner. From the drop-down menu, select “Keyword Planner” mentioned under Planning.

You’ll see two different tools within Keyword Planner: 

• Discover new keywords – This tool provides you with new keyword ideas that you can use to increase your website traffic.
• Get search volume and forecasts – You can use this tool to find out the trend, search volume, and forecast for your desired list of keywords.

This keyword tool is very much enough to get your desired keywords that have great potential for your site to grow.

Step 3: Try the Discover New Keywords Option

So after selecting Discover new keywords, you’ll see two options to opt for: Start with Keywords and Start with a Website.

Start with Keywords

To start with keywords, you can enter your keywords (for example online earning) or phrases (for example: how to earn money online) to find keywords.

You can enter up to 10 keywords/phrases, and if you want, you can enter a domain to use as a filter. After entering the search terms, click Get Results.

Start with a Website

To start with the website you can enter a website URL to find keyword ideas.

After entering the URL you can check the entire website or a specific page of the website. And it gives you the desired results for your search.

Choosing this option is perfect for glancing at what your competitor is doing and how they are getting different keyword ideas for their website.

You can do this by simply entering their website URL and seeing the keywords they’re working on.

Now you can click on the “Get Results” button, Google Keyword Planner will fetch you results using the URL or the keywords you entered and suggest multiple new keyword ideas for you.

Step 4: Try the Get Search Volumes and Forecasts Option

Well, Now, let’s take a look at the second option for finding keywords that are: Get search volume and forecasts.

After Choosing the Forecasts option you just have to enter your keywords or phrases in the box, separated by commas as per line, and click “Get Started.

Google Keyword Planner will then forecast the total number of monthly searches for your searched keywords, impressions, overall cost, average position, and the cost-per-click (CPC) you could expect for the next 30 days.

Google Keyword Planner is meant for advertisers, but it has a lot of SEO importance. For starters, it’s 100% FREE!

You can use this tool and find different keyword ideas for your business.

How to Choose Keywords Using Google Keyword Planner

Finding the keyword would be hard but a clear focus gives you amazing keyword ideas for your website and can grow your business online.

There are various keyword ideas to implement.

1. Select a combination of keywords that have high search volume and are less competitive. If you starting your journey online so your focus should be on less competitive keywords than highly competitive keywords, why because working on less competitive keywords would give you a quick rank on google and get you some traffic to your website and grow your business online.
2. Look further into each keyword before targeting it with content. Pick different keyword research tools and your own Google searches to expand your research. Look for keyword interpretations, “people also ask” questions, and other related keywords that you might want to move into your content.
3. Don’t give up on keywords because they don’t have a huge search volume. Make sure, you want to target keywords with less volume, but if it’s a solid topic for your site, cover it anyway. Organic traffic isn’t the only type of traffic! You can also create content that’s perfect for newsletters or social media but doesn’t have a huge organic search volume. At least, not yet!

Best Google Keyword Planner Alternatives

SEMrush

SEMrush is one of the most finest keyword research tools present in the online market for all-in-one tool providing a large range of features. From SEO and PPC research to Marketing Insights, Campaign Management.

In short, SEMrush will help you boost your overall SEO results.

Create a free Semrush Account

3. Ahrefs

Ahrefs is one of the most used keyword research tools on the online market.

It helps you analyse why your competitors are ranking so high, and what you need to do to outrank them in search results.

Create a free Ahrefs Account

Keywords Everywhere

Keywords Everywhere is a premium chrome extension that helps you with Keyword Research. It shows you monthly search volume, CPC & competition of a keywords.

Create Keywords Everywhere Account

Google Search Console :-

Google Search Console is a platform by Google which allows webmasters to check indexing status and optimize visibility of their websites

Google search console is an excellent free tool for us website owners out there to analyze the data and keywords.

As it gives you a lot of information that’s very important for SEO strategies, It shows things like what keywords your website ranks for, Which position you rank in for those related keywords, and how frequently users are clicking your search result after typing in specific queries or keywords.

Wanna know how to do keywords research – Check out my post on Keyword Research For SEO